City Detect
City Detect needed a website refresh.
CLIENT
City Detect
SERVICE PROVIDED
Web Design, Ui/UX
TIMELINE
4 Weeks
City Detect builds custom camera and software ecosystems that help cities manage urban challenges more effectively. Their product is strong, but their previous website wasn't doing it justice. They engaged Flowglanz to fix that.
Live site: citydetect.com
The Problem
The previous site lacked structure and failed to communicate what made City Detect worth paying attention to. For a company selling to municipalities, that gap is costly. An unclear site gives buyers a reason to look elsewhere.
The new site needed to:
Clearly articulate the product's value and functionality
Build immediate credibility with a premium, professional presentation
Give the internal team the ability to keep the site current without ongoing outside costs
Our Approach
We approached this as a positioning challenge as much as a design one. Getting the strategy right upfront meant the design and development work had a clear foundation to build from.
Key decisions included:
Company-first framing. Municipalities buy from companies they trust, not just products they like. Rather than leading with features, we led with the company behind them, building credibility before asking for attention.
Feature and results focus. Once the company narrative was established, we structured key sections around platform capabilities and real outcomes from city deployments, giving prospective buyers the specifics they need to move forward.
Deliberate information architecture. The full page structure was defined before any visual work began, ensuring every page had a job and nothing was wasted.
Implementation
The site was built entirely in Framer. Beyond the design and development work, a significant part of the value delivered was in how the site was set up to be managed going forward.
Key work included:
Reusable section components built for consistency and long-term scalability
CMS collections that give the internal team direct control over content, no coding knowledge required
Responsive layouts optimized for desktop and mobile
Performance optimization throughout
This matters because most sites become a liability over time. Content goes stale, updates get delayed, and teams end up dependent on outside help for routine changes. The CMS setup ensures City Detect's team can add pages, update copy, and publish content around new product launches entirely on their own, keeping the site working as a sales tool rather than sitting idle between agency engagements.
Outcome
The final site is a meaningful step up from where they started. The brand reads as more credible, the product story is easier to follow, and City Detect's team has full control over their content going forward. They now have a site that works as hard as their product does.
